Eagle Eye is a SaaS marketing platform that enables retailers, hospitality, and food & beverage brands to create and manage real-time, personalized digital promotions and loyalty programs. Its key differentiator is the Eagle Eye AIR platform, which provides a single, central hub to manage the entire lifecycle of a promotion—from issuance to redemption and analysis—across all customer touchpoints including in-store POS, e-commerce, and mobile apps.
Social Handles and URLs
- LinkedIn: https://www.linkedin.com/company/eagle-eye-solutions/
- X: https://twitter.com/WeAreEagleEye
- YouTube: https://www.youtube.com/@weareeagleeye
Key Features of the Platform
- Eagle Eye AIR Platform: A central platform to create, manage, and execute real-time, omnichannel customer promotions.
- Digital Promotions Management: Creation and execution of personalized offers, coupons, and basket-level discounts that can be redeemed across any channel.
- Omnichannel Loyalty Programs: Design and management of complex loyalty schemes, including points-based, tiered, and subscription models with gamification elements.
- Digital Gifting & Vouchers: A secure solution for issuing, managing, and redeeming digital gift cards and vouchers.
- Real-time Personalization: Ability to deliver 1-to-1 offers to customers based on their real-time behavior, purchase history, and segment data.
- POS & E-commerce Integration: Extensive integration capabilities with hundreds of point-of-sale (POS) systems and digital commerce platforms for seamless redemption.
- Advanced Analytics & Reporting: A suite of tools to measure campaign performance, redemption rates, customer lifetime value, and overall ROI.
- Customer Journey Orchestration: Capabilities to connect with customers at key moments with relevant offers to drive desired behaviors.
Brief History of the Product
Eagle Eye was founded in 2003 by Steve Rothwell with the initial goal of replacing paper-based coupons with a more secure and measurable digital alternative. The company focused on building a platform that could digitally validate and redeem promotions in real-time at the point of sale.
A significant milestone occurred in April 2014 when Eagle Eye Group plc was admitted to the AIM of the London Stock Exchange, raising capital to accelerate its growth and platform development. Over the years, the company expanded its capabilities from digital promotions to comprehensive omnichannel loyalty, serving major enterprise clients like Asda, John Lewis, Pret A Manger, and Loblaws. In January 2023, Eagle Eye acquired the French AI-powered promotions company Untie Nots to enhance its personalization and promotional recommendation capabilities.
Executive Team
- Tim Mason: Chief Executive Officer
- Lucy Sharman-Munday: Chief Financial Officer
- Steve Rothwell: Founder & Chief Technology Officer
- Miya Knights: Head of Industry Insight
- Laurence Cartwright: Chief Information Officer
- Jeff Baskin: Chief Revenue Officer
Competitors
- Talon.one
- Cheetah Digital (Marigold)
- SessionM (a Mastercard company)
- Annex Cloud
- Clutch
- Punchh
- Voucherify
Related Articles, News, & Episodes
Reference Links
- Eagle Eye. (n.d.). Official Website. Retrieved from https://www.eagleeye.com
- Eagle Eye. (n.d.). About Us. Retrieved from https://www.eagleeye.com/about-us
- Eagle Eye. (n.d.). Our Leadership. Retrieved from https://www.eagleeye.com/about-us/leadership
- LinkedIn. (n.d.). Eagle Eye Company Page. Retrieved from https://www.linkedin.com/company/eagle-eye-solutions-ltd/
- MarTech Series. (2023, January 26). Eagle Eye Acquires AI-Powered Personalised Promotions Company Untie Nots. Retrieved from https://martechseries.com/sales-tech/sales-enablement/eagle-eye-acquires-ai-powered-personalised-promotions-company-untie-nots/
- London Stock Exchange. (2014, April 16). Eagle Eye Solutions Group PLC Admission to AIM. Retrieved from https://www.londonstockexchange.com/news-article/EYE/admission-to-aim/11928014