Definition
Over time brands and branding has evolved through 5 important stages:
- Brand as Object
- Brand as Idea
- Brand as Experience
- Brand as Relationship
- Brand as Facilitator
These are explored in more depth in The Agile Brand (2018) and The Agile Consumer (2019)
Related
- The Evolution of Brands
- Brand as Object (Evolution of Brands)
- Brand as Idea (Evolution of Brands)
- Brand as Experience (Evolution of Brands)
- Brand as Relationship (Evolution of Brands)
- Brand as Facilitator (Evolution of Brands)
Products
Resources
- Book: The Agile Brand (2018) by Greg Kihlström
- Book: The Agile Consumer (2019) by Greg Kihlström