A/B Testing

Definition

A/B testing refers to the practice of comparing two versions of something in order to determine which leads to the highest conversions (or the ultimate goal or KPI). In practice, A/B testing can be utilized with many marketing tactics such as advertising copy, graphics or photos on a webpage, email subject lines, and much more.

Products

Resources

House of the Customer by Greg Kihlström is now available.
House of the Customer by Greg Kihlström