Definition
The kickoff to each new Sprint includes a planning meeting in which items from the Product Backlog are moved into the Sprint Backlog, to be worked on within the current Sprint. This meeting works best when the full Scrum team is involved and works collaboratively.
Get the International Best-Selling Book
Introducing The Agile Brand Guide to Agile Marketing Fundamentals
Understanding, Planning, and Implementing Scrum for Marketers
By Greg Kihlström with a Foreword by Jascha Kaykas-Wolff, President at Lytics
Related to Sprint Planning Meeting
- Core Items
- The Product Backlog (Element of Scrum and Agile Marketing)
- The Sprint Backlog (Element of Scrum and Agile Marketing)
- Sprint Planning Meeting (Element of Scrum and Agile Marketing)
- The Sprint (Element of Scrum and Agile Marketing)
- The Daily Scrum and Standup (Element of Scrum and Agile Marketing)
- The Increment (Element of Scrum and Agile Marketing)
- The Sprint Retrospective (Element of Scrum and Agile Marketing)
- Additional Items
- The Sprint Goal
- The Definition of Done
- The Product Vision
- The Burndown Chart
- The Business Value
- Story Points
- Kanban
Resources
- Template: Sprint Retrospective Meeting Agenda (PDF)
- Template: Sprint Planning Session Meeting Agenda (PDF)
- Template: Retrospective Meeting Agenda (PDF)
- Book: The Agile Brand Guide to Agile Marketing Fundamentals (2023) by Greg Kihlström
- Book: The Agile Brand Guide to Agile Marketing Implementation (2023) by Greg Kihlström
- Online Course & Certification: ANA Agile Marketing Certification
Related Content on Agile Marketing
-
Effectively utilizing B2B customer feedback
Happy customer feedback is a valuable asset that organizations can leverage effectively to drive success in their marketing and sales efforts. In a podcast transcript discussing the importance of user evidence, the speaker highlighted the untapped potential of happy customer stories and the need for organizations to collect and utilize this feedback in a structured…
-
S1 | 81: Strategies for making cx your growth engine
Jennifer Ashman is a CX thought leader and experience design expert. She has been in the field for over two decades and is a Professor of Practice at Michigan State University, where she teaches Experience Design in the Master’s Degree program in Customer Experience Management. Jennifer shares some real world examples to help make the…
-
AI unlocks intelligence in customer phone calls
Artificial intelligence (AI) technology has revolutionized the way businesses interact with customers over the phone. With the ability to unlock more intelligence from phone calls, AI has greatly improved the overall customer experience. This is especially important in an age where customer satisfaction and loyalty are crucial for business success.
-
S1 | 27: Why You Must Leverage Storytelling in B2B
Storytelling has become a powerful differentiator and critical tool in B2B marketing. In order to stand out in a digital world of noise, being able to connect with people is paramout. And the thing is, businesses are made up of people. The Business of Story Founder Park Howell has a very specific story framework structure…
-
Innovation and differentiation for B2B brands
In today’s competitive B2B marketplace, it’s crucial for companies to innovate, differentiate, be customer-centric, and authentic in order to build a memorable brand that stands out from the crowd.
-
Strategic marketplace presence is key for retailers
Strategic marketplace presence is key for brands looking to drive sales and increase market share. With the rise of e-commerce and online marketplaces, consumers have more options than ever before when it comes to shopping for products. As a result, brands must carefully consider where and how they position themselves in order to stand out…