_North Star Goals

Definition

North Star Goals are the ultimate goal of great personalized experiences, which can be broken down into four main goals and outcomes:

One-to-one omnichannel personalization
Every customer has a tailored experience to their unique needs. Their experience is tailored from the time they become aware of a product or service until long after they purchase
First-Party Customer View
Brands have a thorough understanding of their customers and governance over customers’ data privacy needs.
Customer Lifetime Value Model
Brands have a thorough understanding of what channels, tactics, offers, and messaging motivate customers, and contribute to greater value over the customer lifetime.
Agile, Customer-Centric Culture
The organization continuously improves its outcomes by systematic improvements in process and delivery, driven by a culture of agility