Definition
The product backlog is a large list of all many ideas, items, and proposed work that are accumulated and compiled into a list. Some of these items may be well-defined, and others may be more vaguely defined. Because of this, the product backlog is often a collection of ideas in various states of being defined and doesn’t necessarily reflect all of the work that will actually be performed. It is instead a way to ensure that all ideas are captured and that they can be more clearly defined and prioritized when they are most likely to create business value.
Get the International Best-Selling Book
Introducing The Agile Brand Guide to Agile Marketing Fundamentals
Understanding, Planning, and Implementing Scrum for Marketers
By Greg Kihlström with a Foreword by Jascha Kaykas-Wolff, President at Lytics
Related
- Core Items
- The Product Backlog (Element of Scrum and Agile Marketing)
- The Sprint Backlog (Element of Scrum and Agile Marketing)
- Sprint Planning Meeting (Element of Scrum and Agile Marketing)
- The Sprint (Element of Scrum and Agile Marketing)
- The Daily Scrum and Standup (Element of Scrum and Agile Marketing)
- The Increment (Element of Scrum and Agile Marketing)
- The Sprint Retrospective (Element of Scrum and Agile Marketing)
- Additional Items
- The Sprint Goal
- The Definition of Done
- The Product Vision
- The Burndown Chart
- The Business Value
- Story Points
- Kanban
Resources
- Template: Sprint Retrospective Meeting Agenda (PDF)
- Template: Sprint Planning Session Meeting Agenda (PDF)
- Template: Retrospective Meeting Agenda (PDF)
- Book: The Agile Brand Guide to Agile Marketing Fundamentals (2023) by Greg Kihlström
- Book: The Agile Brand Guide to Agile Marketing Implementation (2023) by Greg Kihlström
- Online Course & Certification: ANA Agile Marketing Certification
Related Content on Agile Marketing
-
#683: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions
My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we’re going to look at how marketing and communication execs are responding to the latest developments in the world while still needing…
-
Expert Mode: Building an Authentic Brand Without Sounding Self-Righteous
In a time when consumers are buying into values as much as they’re buying products, authenticity has become the holy grail of brand strategy. The problem? Too many brands treat authenticity like a checkbox—or worse, like a costume. That’s where Phylis Rothschild, CMO at Pete and Gerry’s, offers a refreshing counterpoint.
-
#682: Consequential AI and customer loyalty with Raj De Datta, CEO of Bloomreach
Agility requires a complete rethinking of how we approach customer loyalty — not as an afterthought at the end of the funnel, but as a core driver of long-term brand value and experience strategy. Today, we’re going to talk about the evolution of customer loyalty and what brands need to do to keep up in…
-
#45: REPLAY: Thriving amidst transformation, with Steve Blum, Autodesk
We aired this episode a little while ago, but thought it had some amazing insights we thought were worth sharing again. Today we’re going to talk about building a change maker culture and how you can help your teams to thrive among change, instead…
-
#30: One Amazing Thing About Leadpages with Michael Sacca
Landing pages need to do a lot—and quickly. So how do you create a landing page that looks good, educates your customers, generates interest, and generates LEADS? Welcome to One Amazing About Leadpages. Today we’re talking with Michael Sacca, CEO of Leadpages and he will be sharing one amazing thing about Leadpages’s Audience Insights with…
-
CMSWire: Implementing Customer Journey Orchestration With an Agile Approach
This article was written for CMSWire by Greg Kihlström. With competitive pressures mounting and customer expectations continually rising, organizations are under constant pressure to provide personalized and seamless experiences to their customers across various touchpoints.