MOO is an online print and design company that enables businesses to create premium, custom-branded marketing materials such as business cards, stationery, and promotional products. It differentiates itself from mass-market competitors through a strong focus on high-quality materials, unique formats, and proprietary “Printfinity” technology that allows for a different design on every item within a single print run.
Social handles and URLs
- X (Twitter): @MOO | https://x.com/MOO
- LinkedIn: https://www.linkedin.com/company/moo/
- Facebook: @moo | https://www.facebook.com/moo
- Instagram: @moo | https://www.instagram.com/moo/
- Pinterest: @moo | https://www.pinterest.com/moo/
Key Features of the Platform
- Premium Paper Stocks and Finishes: Offers a wide selection of high-quality papers including Cotton, Super, and Luxe, as well as finishes like gold foil, spot gloss, and raised spot gloss.
- Printfinity: A proprietary feature allowing customers to print a different photo or design on the back of every business card, sticker, or flyer within a single order at no extra cost.
- Online Design Tools: Provides a suite of pre-designed templates and an online editor for users to create their own artwork directly on the platform without needing professional design software.
- Moo Business Services: A corporate solution offering businesses centralized account management, brand control through locked templates, employee self-service ordering portals, and dedicated account support.
- Wide Product Range: While known for business cards, Moo also offers a full suite of marketing collateral including flyers, postcards, letterheads, stickers, notebooks, and custom water bottles.
- Free Sample Packs: Allows potential customers to order a free sample pack to experience the quality of the paper and print finishes before placing an order.
Brief history of the product
MOO was founded in 2006 in London, UK, by Richard Moross. The company was born out of a desire to disrupt the traditional printing industry by combining great design with accessible technology. One of its initial popular products was the “MiniCard,” a smaller format business card that leveraged an integration with the photo-sharing site Flickr, allowing users to easily create a pack of cards with different images on each one. This early innovation was the foundation for its Printfinity technology. Over the years, MOO has expanded its product offerings and global presence, establishing offices in the US and focusing on serving both individual professionals and large enterprise businesses with its premium branding solutions.
Executive team
- Richard Moross: Founder & CEO
- Nick Ruotolo: President & COO
- Darren Shapland: Chairman
- Ed Goldfinger: Chief Financial Officer
- Stephanie Shore: Chief Commercial Officer
- Dan Moross: Director of Customer Experience
- Felicia Williams: VP, People & Culture
(Note: Executive teams can change; this information is current as of late 2023 based on public sources.)
Competitors
- Vistaprint: A major competitor in the online printing space, typically focused on higher volume, lower price points, and serving the small business mass market.
- Jukebox Print: Competes on unique materials and special finishes, such as wooden business cards, letterpress, and foil stamping, appealing to a design-conscious audience.
- GotPrint: A value-oriented competitor that offers a wide range of products at highly competitive prices.
- Zazzle: A broad online marketplace that allows users to customize a vast array of products, including business cards, but with a heavier focus on user-generated content and merchandise.
- Minted: While known for personal stationery and art, Minted’s business card offerings compete with Moo for customers seeking high-quality, design-forward products sourced from a community of independent artists.
Related Articles, News, & Episodes
Reference links
- Moo. (n.d.). About Moo. Retrieved from https://www.moo.com/us/about/
- Moo. (n.d.). Moo Business Services. Retrieved from https://www.moo.com/us/business-services
- Crunchbase. (n.d.). Moo – Company Profile & Funding. Retrieved from https://www.crunchbase.com/organization/moo-print-ltd
- Butcher, M. (2006, September 12). Moo launches Flickr-friendly mini-cards. TechCrunch. Retrieved from https://techcrunch.com/2006/09/12/moo-launches-flickr-friendly-mini-cards/
- Feloni, R. (2015, January 15). How MOO’s Founder Went From High School Dropout To CEO Of A $100 Million Company. Business Insider. Retrieved from https://www.businessinsider.com/moo-founder-richard-moross-2015-1
