Tray.ai

Table of Contents

  1. Description
  2. Social handles
  3. Key Features
  4. Brief history
  5. Executive team
  6. Competitors
  7. References

Description

Tray.ai is a low-code, cloud-native integration and automation platform that helps businesses connect their entire software stack and automate complex workflows. Its key differentiator is providing enterprise-grade power, scalability, and security in a flexible, user-friendly interface that empowers both technical and non-technical users to build sophisticated automations.

https://Tray.ai

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Social handles

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Key Features

  • Visual Workflow Builder: A drag-and-drop interface that allows users to build complex, multi-step workflows with conditional logic, branching, and data mapping without writing code.
  • Extensive Connector Library: Provides hundreds of pre-built connectors for popular SaaS applications across various categories, including CRM (Salesforce), Marketing Automation (Marketo, HubSpot), ERP (NetSuite), and collaboration (Slack, Jira).
  • Universal Connector: Enables users to connect to any RESTful API, even if a pre-built connector does not exist, by allowing them to configure API endpoints, authentication, and data requests.
  • Tray Embedded: A solution for SaaS companies to build and manage native integrations for their own customers directly within their product, significantly reducing engineering time and expanding integration capabilities.
  • Enterprise-Grade Security & Governance: Features include role-based access controls (RBAC), single sign-on (SSO), audit logs, and compliance with standards like SOC 2 Type II, GDPR, and CCPA.
  • Elastic, Serverless Architecture: Built on a modern, serverless architecture that scales automatically to handle any volume of tasks, from small processes to massive, enterprise-wide data synchronizations.
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Brief history

Tray.ai was founded in London in 2012 by Rich Waldron, Alistair Russell, and Dominic Lewis. Initially, the company’s product was a consumer-focused tool for aggregating personal data from various online services. After participating in the AngelPad accelerator, the founders recognized a much larger opportunity in the B2B market and pivoted the company around 2015 to focus on enterprise automation and integration. This pivot led to the creation of the low-code General Automation Platform. The company has since raised significant venture capital funding from investors including Spark Capital, GGV Capital, Meritech Capital, and True Ventures to fuel its growth and expand its enterprise focus.

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Executive team

  • Rich Waldron: Co-founder & Chief Executive Officer (CEO)
  • Alistair Russell: Co-founder & Chief Technology Officer (CTO)
  • Dominic Lewis: Co-founder & Chief Product Officer (CPO)
  • Shane Held: Chief Revenue Officer (CRO)
  • Jeremy Vante: Chief Financial Officer (CFO)
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Competitors

  • Enterprise iPaaS Platforms: Workato, MuleSoft, Boomi, Celigo. These platforms are direct competitors that also focus on enterprise-grade integration and automation with varying degrees of low-code/pro-code capabilities.
  • Workflow Automation Tools: Zapier, Make (formerly Integromat). These tools are generally simpler, trigger-and-action based platforms aimed more at small to mid-sized businesses or less complex use cases.
  • Embedded iPaaS Platforms: Paragon, Prismatic. These companies compete directly with the Tray Embedded offering, specializing in providing integration infrastructure for other SaaS companies.
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References

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