Salesforce Marketing Cloud

Table of Contents

  1. Key Features
  2. Brief History
  3. Executive Team
  4. Competitors

Salesforce Marketing Cloud is a comprehensive digital marketing platform that enables businesses to create and manage personalized customer experiences across multiple channels, including email, mobile, social media, and advertising.

https://www.salesforce.com/marketing/

Key Features

  • Journey Builder: Design and automate personalized customer journeys across various channels.
  • Email Studio: Create and manage targeted email campaigns with advanced segmentation.
  • Mobile Studio: Engage customers through SMS, push notifications, and group messaging.
  • Social Studio: Publish, engage, and analyze social media content across platforms.
  • Advertising Studio: Manage and optimize advertising campaigns on social media and display networks.
  • Data Studio: Access and share second-party data for audience expansion.
  • Analytics Builder: Measure and analyze campaign performance with customizable dashboards.
  • Einstein AI: Leverage artificial intelligence for predictive analytics and personalized recommendations.
  • Marketing Cloud Connect: Integrate Marketing Cloud with Salesforce CRM for unified customer data.
  • Interaction Studio: Deliver real-time, personalized experiences based on customer behavior.
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Brief History

Salesforce Marketing Cloud originated as ExactTarget, founded in 2000 in Indianapolis, Indiana. The company initially focused on email marketing solutions and expanded its offerings through acquisitions, including CoTweet (2010), Pardot (2012), and iGoDigital (2012). ExactTarget went public in 2012, raising $161.5 million. In 2013, Salesforce acquired ExactTarget for $2.5 billion, integrating it into its suite of cloud-based solutions. The platform was rebranded as Salesforce Marketing Cloud in 2014, evolving into a comprehensive digital marketing solution.

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Executive Team

  • Adam Blitzer: General Manager & Executive Vice President, Marketing Cloud
  • Marc Benioff: Chairman & CEO, Salesforce
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Competitors

  • Adobe Marketing Cloud: Offers integrated marketing solutions with a focus on data-driven personalization.
  • Optimizely One
  • Oracle Marketing Cloud: Provides marketing automation and customer data management tools.
  • HubSpot: Known for its user-friendly inbound marketing and CRM platform.
  • Insider: Specializes in cross-channel marketing and AI-driven personalization.
  • Emarsys: Focuses on omnichannel customer engagement and automation. useinsider.com

Reference Links

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