Zeta Global

Table of Contents

  1. Social Handles
  2. Key Features of the Platform
  3. Brief History
  4. Executive Team
  5. Competitors
  6. References

Zeta Global offers an AI-powered Marketing Cloud designed to help enterprise brands acquire, grow, and retain customers at a lower cost. Its key differentiator is the integration of its omnichannel marketing platform (ZMP) with a massive proprietary Data Cloud, which provides rich, deterministic signals on consumer identity and intent.

Website: https://zetaglobal.com/

Social Handles

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Key Features of the Platform

  • Zeta Marketing Platform (ZMP): A unified platform for managing customer experiences across all channels. It includes a Customer Data Platform (CDP) for creating a single view of the customer and tools for activating that data.
  • Omnichannel Activation: Enables marketers to execute coordinated campaigns across email, SMS, social media, connected TV (CTV), web, and mobile applications from a single interface.
  • Zeta Data Cloud: A proprietary data asset containing identity, behavioral, and transactional signals from over 200 million individuals in the United States. This data is used to enrich customer profiles and power personalization.
  • Zeta AI: An artificial intelligence engine embedded throughout the platform. It is used for audience modeling, predictive insights, campaign optimization, and creative personalization to improve marketing performance.
  • Opportunity Explorer: An analytics tool that allows marketers to discover and analyze new audience segments for growth based on signals from the Zeta Data Cloud.
  • Reporting and Analytics: Provides comprehensive dashboards and measurement tools to track campaign performance, customer lifetime value, and return on investment (ROI).
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Brief History

Zeta Global was founded in 2007 by David A. Steinberg and former Apple CEO John Sculley, originally as XL Marketing. The company rebranded to Zeta Interactive and later to Zeta Global, growing significantly through a strategy of strategic acquisitions. Key acquisitions included the ad tech company Adchemy (2014), eBay’s enterprise services unit (formerly GSI Commerce) (2016), machine learning company Boomtrain (2017), and key assets from the bankrupt ad-tech firm Sizmek, including its Demand Side Platform (DSP) and Customer Data Platform (CDP) (2019). This series of acquisitions helped build out its comprehensive marketing technology stack. The company went public on the New York Stock Exchange (NYSE) under the ticker symbol “ZETA” in June 2021.

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Executive Team

  • David A. Steinberg: Co-Founder, Chairman, and Chief Executive Officer
  • John Sculley: Co-Founder and Vice-Chairman
  • Chris Greiner: Chief Financial Officer
  • Steven Gerber: President and Chief Operating Officer
  • Christian Monberg: Chief Technology Officer
  • Neej Gore: Chief Data Officer
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Competitors

Zeta Global competes primarily with large, established enterprise marketing clouds and more focused customer engagement platforms.

  • Adobe Experience Cloud: A comprehensive suite of marketing, analytics, and advertising products. Competes on the breadth of its offerings for large enterprises.
  • Salesforce Marketing Cloud: A major competitor offering a suite of tools for email marketing, social media, mobile, and advertising, deeply integrated with its core CRM.
  • Oracle Advertising and Customer Experience (CX): Provides a range of cloud applications for marketing, sales, and customer service, competing for a similar enterprise customer base.
  • Braze: A leading customer engagement platform focused on real-time, cross-channel messaging and personalization, competing on its modern architecture and mobile-first approach.
  • Twilio: While primarily a communications API company, its acquisitions of Segment (CDP) and SendGrid (Email) position it as a strong competitor in the composable marketing stack space.
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References

  1. Zeta Global. (n.d.). About Us. Retrieved from https://zetaglobal.com/about-us/
  2. Zeta Global. (n.d.). The AI-Powered Marketing Cloud. Retrieved from https://zetaglobal.com/platform/
  3. Zeta Global. (n.d.). Leadership Team. Retrieved from https://zetaglobal.com/about-us/leadership-team/
  4. Wikipedia. (2023). Zeta Global. Retrieved from https://en.wikipedia.org/wiki/Zeta_Global
  5. Wilhelm, A. (2021, June 10). Zeta Global closes up after pricing IPO at midpoint. TechCrunch. Retrieved from https://techcrunch.com/2021/06/10/zeta-global-closes-up-after-pricing-ipo-at-midpoint/
  6. Forrester. (2022). The Forrester Wave™: Enterprise Marketing Suites, Q3 2022. Retrieved from https://zetaglobal.com/resource/the-forrester-wave-enterprise-marketing-suites-q3-2022/
  7. Gartner. (2023). Magic Quadrant for Multichannel Marketing Hubs. Retrieved from https://www.gartner.com/en/documents/4024386 (Note: Gartner reports may require a subscription for full access).
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