Intuit Mailchimp

Table of Contents

  1. Social handles and URLs
  2. Key Features of the Platform
  3. Brief history
  4. Executive team
  5. Competitors
  6. References

Intuit Mailchimp is an all-in-one marketing platform designed primarily for small and medium-sized businesses to manage and communicate with their customers, clients, and other interested parties. Its key differentiators include a famously user-friendly interface, an approachable brand voice, and a deep integration with the Intuit ecosystem, connecting marketing activities directly with financial tools like QuickBooks.

https://www.mailchimp.com

Social handles and URLs

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Key Features of the Platform

  • Email Marketing: Drag-and-drop email builder, pre-designed templates, and content personalization.
  • Marketing Automation: Pre-built and customizable customer journey automations triggered by user behavior, such as welcome series, abandoned cart reminders, and re-engagement campaigns.
  • Audience Management: A marketing CRM that allows for segmentation, tagging, contact profiles, and predictive demographic analysis.
  • Analytics and Reporting: Performance dashboards for campaigns, audience growth tracking, A/B testing, and send time optimization recommendations.
  • Web & E-commerce Tools: Tools for creating landing pages, websites, online stores, and appointment scheduling forms.
  • Creative Tools: A built-in Content Studio to store and manage brand assets, a Creative Assistant that uses AI to generate designs, and tools for creating social media posts and digital ads.
  • Integrations: A large marketplace with over 300 integrations, including major e-commerce platforms (Shopify, WooCommerce), analytics tools (Google Analytics), and business software, with a primary integration into the Intuit QuickBooks platform.
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Brief history

Mailchimp was founded in 2001 by Ben Chestnut and Dan Kurzius. It began as a side project of their web design agency, The Rocket Science Group, which served large corporate clients. Realizing their small business clients also needed an affordable and easy-to-use email marketing solution, they developed Mailchimp.

The platform grew slowly at first but gained significant momentum after 2007 when the founders decided to focus on it exclusively. It became famous for its “freemium” business model, introduced in 2009, which allowed it to scale rapidly by attracting a large user base of small businesses, entrepreneurs, and creators. For two decades, the company was entirely bootstrapped, never taking on venture capital funding.

In September 2021, financial technology giant Intuit announced it would acquire Mailchimp for approximately $12 billion in cash and stock. The acquisition was completed in November 2021, and the platform has since been branded as “Intuit Mailchimp,” with a strategic focus on integrating its marketing capabilities with Intuit’s suite of financial management products.

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Executive team

  • Rania Succar: Chief Executive Officer, Intuit Mailchimp (also Senior Vice President at Intuit)
  • Jon Fasoli: Chief Design and Product Officer
  • Kenneth Chen: Chief Technology Officer
  • Michelle VonderHaar: Chief Revenue Officer
  • La Tondra Biam: Vice President, People
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Competitors

  • Direct SMB Competitors: Constant Contact, Brevo (formerly Sendinblue), AWeber, MailerLite. These platforms offer similar email marketing and automation features targeted at the small business market.
  • Creator-Focused Platforms: ConvertKit. This platform is a strong competitor for bloggers, authors, and individual creators, with a focus on audience building and monetization.
  • Advanced Automation/CRM Platforms: HubSpot, ActiveCampaign, Klaviyo. These competitors offer more robust CRM and marketing automation functionalities, often appealing to businesses that have outgrown basic email marketing needs, with Klaviyo being a particularly strong competitor in the e-commerce space.
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References

  1. Intuit. (2021, September 13). Intuit to Acquire Mailchimp. Intuit Press Release. https://www.intuit.com/news-room/press-releases/2021/09-13-2021-intuit-to-acquire-mailchimp/
  2. Mailchimp. About Mailchimp. https://mailchimp.com/about/
  3. Mailchimp. Compare Our Features by Plan. https://mailchimp.com/pricing/marketing/
  4. Konrad, Alex. (2021, September 13). Intuit To Buy Mailchimp For $12 Billion In Biggest-Ever Deal For A Bootstrapped Company. Forbes. https://www.forbes.com/sites/alexkonrad/2021/09/13/intuit-to-buy-mailchimp-for-12-billion/
  5. G2. Best Mailchimp Alternatives & Competitors. https://www.g2.com/products/mailchimp/competitors/alternatives
  6. Intuit Mailchimp. Leadership at Intuit Mailchimp. https://mailchimp.com/about/leadership/
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