In-Store Marketplace (ISM)

Table of Contents

  1. Social handles
  2. Key Features
  3. Brief history of the product
  4. Executive team
  5. Competitors
  • Related Articles, News, & Episodes
    1. References

    • In-Store Marketplace is a retail media platform that enables programmatic advertising on digital screens inside physical grocery and convenience stores. The platform’s key differentiator is its ability to connect brands with high-intent shoppers at the exact point of purchase through a network of premium, aisle-level digital displays.

    https://www.instoremarketplace.com

    Social handles

    Back to Top

    Key Features

    • Programmatic Advertising: Enables brands and agencies to purchase in-store digital screen inventory through open exchange and private marketplace (PMP) deals using their preferred Demand-Side Platform (DSP).
    • Aisle-Level Targeting: Offers the ability to target consumers based on their physical location within the store, reaching them in specific aisles relevant to product categories.
    • Full-Funnel Measurement: Provides closed-loop attribution reporting, connecting ad exposure on in-store screens directly to sales data to measure return on ad spend (ROAS).
    • Premium Screen Network: Partners with retailers to install and manage a network of high-definition digital screens placed in high-traffic areas and at the point of decision.
    • Retailer Monetization: Creates a new, high-margin revenue stream for retail partners by monetizing their physical store traffic.
    Back to Top

    Brief history of the product

    In-Store Marketplace (ISM) was founded in 2021 to bridge the gap between digital advertising and the physical retail environment. The company was launched to capitalize on the rapid growth of retail media networks by creating a scalable, programmatic solution specifically for the in-store experience. In 2023, ISM announced a significant partnership with leading independent grocery retailers through an agreement with the Independent Grocers Alliance (IGA) to deploy its digital screens and advertising platform across their network of stores.

    Back to Top

    Executive team

    • Dave Simon: President
    • Paul Brenner, SVP, GLobal Retail Media & Partnerships
    • Chris Keaney, SVP, Product and Technology
    • Alexa Drew, VP, Advertising Operations
    • Toni Restrepo, VP, Retail Media Networks
    Back to Top

    Competitors

    ISM competes with other companies in the digital out-of-home (DOOH) and in-store retail media space.

    • Vistar Media: A programmatic DOOH platform that provides technology for advertisers to buy and measure campaigns across a wide network of digital screens.
    • Place Exchange: An SSP (Supply-Side Platform) that enables programmatic buying of DOOH media, including screens in various retail environments.
    • Cooler Screens: A company that replaces traditional glass cooler and freezer doors with interactive digital screens that serve targeted advertising.
    • In-house Retail Media Networks (e.g., Walmart Connect, Kroger Precision Marketing): While often focused on their own web properties, these networks are expanding their in-store digital capabilities and compete for the same CPG brand advertising budgets.
    Back to Top
    Back to Top

    References

    Back to Top

    Tags:

    Was this helpful?

    Previous

    CommerceIQ

    Next

    Infios