Traject Data

Table of Contents

  1. Social handles and URLs
  2. Key Features of the Platform
  3. Brief history of the product
  4. Executive team
  5. Competitors
  • Related Articles, News, & Episodes
    1. Reference links

    • Traject Data provides a white-label, API-first solution that delivers high-volume SEO and marketing data for agencies and software platforms to build their own custom tools. Its key differentiator is a strong focus on providing reliable and scalable local search data, including local rank tracking, review monitoring, and citation management through a flexible API infrastructure.

    https://www.trajectdata.com

    Social handles and URLs

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    Key Features of the Platform

    • Rank Tracking API: Delivers SERP (Search Engine Results Page) data from major search engines, including organic, local, mobile, and desktop rankings at a large scale.
    • Local Search API: Provides specialized data from local search results, including Google Maps, local pack/finder results, and local search grids to visualize service area performance.
    • Review Monitoring API: Aggregates business reviews from dozens of platforms, allowing users to pull ratings, review text, and author information into their own dashboards.
    • Citation Management API: Enables tracking and management of business listings and citations across a wide network of online directories to ensure data consistency.
    • White-Label: The platform is designed to be an invisible data provider, allowing agencies and SaaS companies to integrate the data feeds directly into their own branded products.
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    Brief history of the product

    Traject Data’s history is rooted in the SEO software company AuthorityLabs, which was founded in 2009 and became a well-known rank tracking tool for agencies. In 2018, AuthorityLabs was acquired by Traject, a marketing technology holding company. Traject later leveraged the powerful data-gathering infrastructure of AuthorityLabs to create and launch Traject Data, rebranding the offering as a pure, API-first data provider aimed at developers and platforms, rather than a standalone software tool for end-users. This strategic shift positioned the product to serve a growing market of marketing platforms needing reliable, white-label SEO data to power their own services.

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    Executive team

    As a business unit of the parent company Traject, key leadership includes:

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    Competitors

    • DataForSEO: An API-first data provider offering a wide range of SEO data, including rankings, keywords, and on-page analysis.
    • Semrush: A comprehensive SEO and marketing suite that also offers a robust API for accessing its vast marketing data.
    • Bright Data: A web data platform that provides SERP APIs and other data collection tools for businesses.
    • Moz API: The API offering from Moz, providing access to its well-known domain authority, keyword, and link data.
    • SERP API: A specialized service focused on real-time scraping and parsing of search engine results pages.
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    1. Traject Data Official Website. (n.d.). Retrieved from https://www.trajectdata.com/
    2. Traject Official Website. (n.d.). Retrieved from https://www.traject.com/
    3. Traject Data LinkedIn Profile. (n.d.). Retrieved from https://www.linkedin.com/company/trajectdata/
    4. FinSMEs. (2018, December 18). Traject Acquires AuthorityLabs. Retrieved from https://www.finsmes.com/2018/12/traject-acquires-authoritylabs.html
    5. PR Newswire. (2022, October 4). Traject Announces Appointment of Alice Roussel as Chief Executive Officer. Retrieved from https://www.prnewswire.com/news-releases/traject-announces-appointment-of-alice-roussel-as-chief-executive-officer-301640578.html
    6. G2. (n.d.). Traject Data Reviews. Retrieved from https://www.g2.com/products/traject-data/reviews
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