LiveRamp

Table of Contents

  1. Social handles
  2. Key Features
  3. Brief history
  4. Executive team
  5. Competitors
  6. References

LiveRamp is a data collaboration platform that enables companies to better connect, control, and activate their data to deliver exceptional customer experiences and drive business outcomes. Its key differentiator is its neutral, privacy-first identity framework that allows for the secure unification of first-party and third-party data into a durable, pseudonymous identifier (RampID) for use across the advertising ecosystem.

https://liveramp.com

Social handles

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Key Features

  • Identity Resolution: Connects disparate online and offline data points from CRM, web, mobile, and third-party sources to a single, privacy-safe, person-based identifier called RampID.
  • Data Collaboration & Clean Rooms: Provides a secure environment (Safe Haven) for companies to collaborate with partners on datasets without sharing raw personally identifiable information (PII), enabling insights and audience building while maintaining data privacy.
  • Activation: Enables the distribution of created audience segments to hundreds of partners across the digital ecosystem, including demand-side platforms (DSPs), social media platforms, and television networks for targeted advertising campaigns.
  • Measurement and Analytics: Offers tools to measure the effectiveness of campaigns across channels, providing attribution and return on investment (ROI) analysis by connecting exposure data back to transaction data.
  • Data Marketplace: Facilitates the discovery, purchase, and sale of third-party data from a wide variety of providers to enrich first-party data and improve audience targeting.
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Brief history

LiveRamp was originally founded as Rapleaf in 2011 by Auren Hoffman, Manish Shah, and Travis May. The company pivoted its business model to focus on data onboarding and was acquired by data marketing giant Acxiom in 2014 for approximately $310 million. Operating as “LiveRamp, an Acxiom Company,” it quickly became the core growth engine of its parent company. In 2018, Acxiom sold its Acxiom Marketing Solutions (AMS) division to Interpublic Group (IPG) and subsequently renamed the remaining public company LiveRamp Holdings, Inc. (NYSE: RAMP), establishing LiveRamp as a neutral and independent data connectivity provider.

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Executive team

  • Scott Howe: Chief Executive Officer
  • Lauren Dillard: Chief Financial Officer
  • Jessica Shapiro: Chief Marketing Officer
  • Mohsin Hussain: Chief Product Officer
  • Kimberly D. L. Butler: Chief Legal Officer
  • Sharawn Tipton: Chief People Officer
  • Travis May: Founder, Board Member
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Competitors

LiveRamp competes with different companies across its various functions:

  • Identity Resolution Providers: Neustar (a TransUnion company), Throtle, Experian, Epsilon.
  • Data Clean Room Providers: Snowflake, InfoSum, Habu, Amazon (AWS Clean Rooms), Google (Ads Data Hub).
  • Data Management & Onboarding Platforms: While the DMP category has evolved, elements of competition exist with platforms like Salesforce (Salesforce Data Cloud) and Adobe (Adobe Experience Platform).
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References

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