Zappi

Table of Contents

  1. Social handles and URLs
  2. Key Features of the Platform
  3. Brief history of the product
  4. Executive team
  5. Competitors
  6. Reference links

Zappi is an agile consumer insights platform designed to help enterprise brands and creators make faster, more data-driven decisions about their advertising and product innovation. Its key differentiator is its suite of automated, pre-built research methodologies that deliver quantitative consumer feedback in a matter of hours, democratizing access to insights that once required lengthy and expensive traditional market research projects.

https://www.zappi.io

Social handles and URLs

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Key Features of the Platform

  • Creative Suite: A set of tools designed for testing and optimizing advertising creative at various stages, from early-stage storyboards and concepts to fully produced video ads.
  • Innovation Suite: Solutions focused on the product development lifecycle, allowing teams to screen initial ideas, test concepts, evaluate packaging, and name new products.
  • Amplify Ad System: A specific solution for testing digital and TV advertising that measures key metrics predictive of in-market performance, often benchmarked against a normative database.
  • Pre-built Methodologies: The platform is built on a foundation of standardized, expert-designed research methods, removing the need for users to be research experts themselves.
  • Global Audience Panel: Integrated access to a global network of consumer panels, enabling users to target specific demographics and audiences for their research in numerous countries.
  • Automated Reporting & Dashboards: Results are delivered through interactive dashboards with features like automated statistical significance testing, key metric summaries, and data visualizations for easy interpretation.
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Brief history of the product

Zappi was founded in 2013 by Stephen Phillips in London, UK. The company was born out of frustration with the slow, expensive, and complex nature of traditional market research. The founding vision was to automate the market research process, making it accessible, affordable, and fast enough to keep pace with modern marketing and product development cycles. The company has grown significantly since its inception, securing a $170 million growth investment led by Ten Coves Capital and a significant debt facility with HSBC Innovation Banking in 2022 to fuel its platform development and global expansion.

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Executive team

  • Steve Phillips: Founder & Chair of the Board
  • Ryan Barry: President & Chief Executive Officer
  • Nataly Kelly: Chief Marketing Officer
  • Tim Smedley: Chief Financial Officer
  • Julio Franco: Chief Customer Officer
  • Aziz Cami: Chief Strategy Officer
  • Babita Earle: Chief People Officer
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Competitors

  • Kantar Marketplace: The automated, on-demand research platform from research giant Kantar. It competes directly by offering similar automated creative and innovation testing solutions backed by Kantar’s extensive data and methodologies.
  • Ipsos.digital: The self-service research platform from global research firm Ipsos. It provides direct access to Ipsos’s survey tools and panels, competing with Zappi on speed and agility.
  • Suzy: A real-time consumer insights platform that combines quantitative and qualitative research tools. It competes with Zappi by offering a connected “end-to-end” solution for an enterprise to have an “always-on” connection with its target consumers.
  • Attest: A consumer research platform focused on providing fast, reliable data to help brands make decisions. It competes by offering quick-turnaround surveys and access to a wide audience, similar to Zappi’s core value proposition.
  • Qualtrics & SurveyMonkey: While broader experience and survey management platforms, their research suites can be used for similar purposes like concept testing and ad hoc surveys, making them indirect competitors for certain use cases.
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  1. Zappi. “About Us.” Zappi.io. Accessed October 26, 2023. https://www.zappi.io/company/about-us/
  2. Zappi. “Leadership.” Zappi.io. Accessed October 26, 2023. https://www.zappi.io/company/leadership/
  3. MarTech Series. “Zappi Announces $170M Growth Investment to Advance AI-Powered Consumer Insights Platform.” MarTech Series. July 26, 2022. https://martechseries.com/analytics/customer-insights-and-analytics/zappi-announces-170m-growth-investment-to-advance-ai-powered-consumer-insights-platform/
  4. Crunchbase. “Zappi Company Profile & Funding.” Crunchbase. Accessed October 26, 2023. https://www.crunchbase.com/organization/zappi
  5. GreenBook. “Zappi Company Details.” GreenBook Directory. Accessed October 26, 2023. https://www.greenbook.org/company/Zappi
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