Greg Kihlström

Table of Contents

  1. Principal, The Agile Brand
  2. Early Career 
    1. The Analog Roots: Photography and Discipline
    2. The Music Industry: A Lesson in Ecosystems
    3. The First Startup: The Dot-Com Boom and Bust
  3. The Agency Era: Carousel30 (2003–2017)
    1. Evolution of Services
      1. The Flash Era (2003–2007)
      2. The Shift to Integrated Digital Strategy
      3. Thought Leadership
    2. Awards and Corporate Culture
    3. The Exit: Acquisition by Yes& (2017)
  4. The HR-Tech Pivot: CareerGig, and Digics (2019–2021)
  5. Co-Founding CareerGig
    1. Scaling via Acquisition: Moonlighting
    2. The Second Exit: Acquisition by Alef Edge (2021)
  6. The Agile Brand: Thought Leadership and Media
    1. The "Agile Brand" Philosophy
    2. The Agile Brand Podcast
  7. Strategic Frameworks: Blueprints for the Modern Enterprise
    1. The House of the Customer
    2. Priority is Action
    3. The Business Value Pyramid
  8. Publishing and Education
    1. The Agile Brand Guide Series
    2. Academic Texts and Publisher Partnerships
    3. Academic Service and Education
  9. Strategic Predictions and Industry Trends
    1. The "Integration Layer" as the AI Blocker
    2. From Generative to Agentic AI
    3. The Primacy of First-Party Data
  10. Books by Greg Kihlström
    1. The Agile Series
    2. For De Gruyter Brill
    3. The House of the Customer Series
    4. The Priority is Action Series
    5. One-Off Books
    6. Co-Authored and Curated Books
    7. The Agile Brand Guide® Series
  11. Courses and Workshops
  12. Awards and Recognition
  13. Conclusion
    1. References

Principal, The Agile Brand

Greg Kihlström is a recognized thought leader in the domain of marketing technology (MarTech), customer experience (CX), and operational agility. His career spans the early development of the World Wide Web to the current era of Agentic Artificial Intelligence. Kihlström is a best-selling author of over twenty books, a keynote speaker, and a serial entrepreneur who has founded and exited multiple companies in the digital services and HR technology sectors.

Currently, Kihlström serves as Principal and Chief Strategist at The Agile Brand, advising Fortune 1000 companies on digital transformation. His work focuses on the integration of people, processes, and platforms to maximize business value from technology investment. He has developed proprietary frameworks, including the “House of the Customer” and “Priority is Action,” which guide organizations in balancing automation with human-centric design.

Kihlström is known as a MarTech futurist, and has been consistently ranked as a top global thought leader, including being named the #1 Global Marketing Thought Leader by Thinkers360 and a Top 25 CX Thought Leader by ICMI for two consecutive years. He is on the faculty of the Association of National Advertisers (ANA) School of Marketing and is pursuing a Doctorate in Business Administration (DBA) in Business Intelligence.

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Early Career 

To understand Kihlström’s approach to marketing operations—which emphasizes agility and continuous improvement—it is necessary to examine his origins in the creative arts. His career is not that of a traditional MBA-groomed executive, but rather that of a creative technologist who learned to navigate the digital frontier through experimentation and necessity.

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The Analog Roots: Photography and Discipline

Kihlström’s initial academic focus was in photography, a discipline he pursued during the twilight of the analog era. He earned his degree at a time when photographers spent significant hours in darkrooms, a process that requires patience, chemical precision, and a rigorous adherence to procedure.8 This background is significant; the darkroom is an environment where the “process” is as critical as the “vision.” If a step is skipped or a chemical ratio is off, the final product is ruined.

This early training instilled a mindset of operational creativity—the understanding that creative outcomes are the result of disciplined processes. Kihlström himself notes that his transition to the web was driven by a similar curiosity about how things are built. When he shifted his focus to the internet in the late 1990s, he applied this same rigorous, layer-by-layer constructionist approach to learning HTML and web design.8

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The Music Industry: A Lesson in Ecosystems

The catalyst for Kihlström’s entry into digital marketing was his involvement in the music industry. During his college years, he played in a band and faced the perennial challenge of independent artists: visibility. In an era before social media platforms like Facebook or MySpace existed to democratize distribution, Kihlström was forced to innovate.

He launched an online record label to sell his band’s music, a pioneering move in the mid-90s e-commerce landscape.8 Furthermore, he utilized early web forums to network with other bands across the Midwest, swapping gigs to create tour routes. This was “rubbing two sticks together” marketing—raw, manual, and dependent on creating value for partners.8 This experience taught him the fundamental principles of partnerships and ecosystem building. He learned that digital success was not just about having a website (the “platform”) but about connecting that website to a broader community (the “network”), a theme that would later resurface in his “Agile Brand” philosophy regarding customer relationships.2

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The First Startup: The Dot-Com Boom and Bust

Kihlström’s first job in the technology sector occurred during the original internet boom of the late 1990s and early 2000s. He joined a startup, Multicity, where he worked at the intersection of design, User Experience (UX), and engineering.8 This role was pivotal in shaping his “hybrid” professional identity. He realized that he did not prefer one discipline over the other; he enjoyed the holistic view of how marketing narratives (the “why”) interfaced with engineering reality (the “how”).8

However, this venture also provided a harsh lesson in market viability. The startup eventually failed, following the trajectory of many dot-com era companies like Pets.com.8 This failure was instructive, demonstrating that technological novelty without a sustainable business model is a recipe for obsolescence. It likely fueled his later emphasis on “meaningful measurement” and “ROI” in his consulting work, ensuring that innovation is always tethered to business outcomes.

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The Agency Era: Carousel30 (2003–2017)

In 2003, leveraging the technical skills and strategic insights gained from his early career, Kihlström co-founded Carousel30, a digital marketing agency based in the Washington D.C. area.8 For fourteen years, Kihlström led this firm as CEO, guiding it through the most tumultuous period of change in the history of advertising.

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Evolution of Services

Carousel30 began as a small operation, with the team often working out of basements, yet it rapidly adapted to the changing tides of digital marketing and consumer behavior.8

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The Flash Era (2003–2007)

In its nascent years, Carousel30 capitalized on the dominance of Adobe Flash. The agency produced highly interactive, visually rich microsites that defined the “Web 2.0” aesthetic.8 While these experiences were engaging, Kihlström noted they were often “not SEO-friendly,” representing a trade-off between experience and discoverability that dominated the era.

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The Shift to Integrated Digital Strategy

As the iPhone launched in 2007 and social media gained traction, the agency pivoted. Flash died, and responsive design, SEO, and social integration became paramount. Carousel30 evolved from a design shop into a strategic partner for enterprise brands. Under Kihlström’s leadership, the agency secured contracts with massive global entities including Coca-Cola, MTV, Marriott International, Toyota, and AOL.2

The agency also developed deep vertical expertise. It became a go-to partner for financial services, real estate, and hospitality, working with clients such as Navy Federal Credit Union, United Bank, and Booz Allen Hamilton.9 This ability to service highly regulated industries (like finance and government contracting) balanced creative agility with rigorous compliance and governance—a precursor to his later work on corporate governance in CX.

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Thought Leadership

In addition to running the agency, Kihlström also participated in the industry at large. He served as President of the American Advertising Federation (AAF) Chapter (AAF DC) in Washington, D.C. for two years, and served on the board for more than five. During this time, he also served as Vice President of the District 2 (Mid-Atlantic Region) of the AAF, as well as Founder and Chair of AAF National’s Innovation committee36.

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Awards and Corporate Culture

During his tenure, Carousel30 grew as a business while being recognized for creative excellence. The agency was recognized by the WebAwards for excellence in advertising websites and was named a “50 on Fire” winner by DC Inno in 2014.10 Kihlström also prioritized internal culture, leading to the agency receiving the Corporate Philanthropy Award from the Washington Business Journal and being named a “Best Place to Work”.11 This focus on employee experience (EX) would later become a core pillar of his “House of the Customer” framework, which posits that you cannot have a great customer experience without a great employee experience.

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The Exit: Acquisition by Yes& (2017)

By 2017, the marketing agency landscape was consolidating. Clients were increasingly seeking “full-service” partners who could handle everything from traditional PR to complex digital builds. Recognizing this shift, Kihlström orchestrated the sale of Carousel30.

In October 2017, Carousel30 was acquired by PCI Communications, which simultaneously merged with LeapFrog Solutions to form a new agency entity named Yes& (pronounced “Yes and,” a nod to the improvisational theater rule of accepting and building upon ideas).9 This three-way merger was strategic, designed to combine PCI’s video and event strength, LeapFrog’s government contracting prowess, and Carousel30’s digital expertise into a single mid-market powerhouse with over $10 million in gross profit.9

Kihlström transitioned into the role of Senior Vice President of Digital at Yes&, where he oversaw the integration of digital capabilities across the newly formed agency.9 This exit marked the successful conclusion of his first major entrepreneurial chapter.

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The HR-Tech Pivot: CareerGig, and Digics (2019–2021)

Following his departure from the agency world, Kihlström turned his attention to the “Future of Work.” He observed a growing disconnect in the “Gig Economy”: while more professionals were freelancing, the infrastructure to support them (benefits, insurance, verification) was lacking.

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Co-Founding CareerGig

In 2019/2020, Kihlström co-founded CareerGig (Digics Inc.), serving as its CEO.7 Unlike Upwork or Fiverr, which focused primarily on the transaction of finding work, CareerGig positioned itself as a SaaS platform for stability. It aimed to provide freelancers with the same level of security as full-time employees, offering access to guaranteed-issue health, life, and disability insurance.16

For enterprise clients, CareerGig solved the “verification” problem. Using blockchain technology and AI, the platform verified freelancer credentials, allowing companies to hire contractors with the same confidence they would hire permanent staff.16 This venture was timely, launching right as the COVID-19 pandemic triggered the “Great Resignation” and a massive shift toward remote, contract-based work.18

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Scaling via Acquisition: Moonlighting

Kihlström demonstrated his aggressive growth strategy by acquiring a competitor. In January 2021, CareerGig acquired Moonlighting, a “Freelance as a Solution” (FaaS) platform with over 850,000 users.16 This acquisition was transformative, instantly scaling CareerGig’s user base and adding Moonlighting’s mobile-first technology to its stack. It positioned Kihlström not just as a startup founder, but as a consolidator in the HR-tech space.

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The Second Exit: Acquisition by Alef Edge (2021)

In December 2021, less than two years after its founding, CareerGig (along with its associated entity, Digics) was acquired by Alef (also known as Alef Edge), a pioneer in the mobile edge computing industry.11

The Strategic Rationale:

Why would an edge computing company buy a freelancer platform? Alef was building a developer ecosystem to support its “Edge API.” They needed a community of developers to build applications on their 5G edge architecture. By acquiring CareerGig/Digics, Alef gained instant access to a massive pool of technical talent and a platform to engage them.20 Kihlström’s ability to frame a freelancer marketplace as a “developer ecosystem” for a deep-tech acquirer highlights his strategic foresight in connecting disparate tech trends.

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The Agile Brand: Thought Leadership and Media

Kihlström is the Principal of The Agile Brand, a firm through which he conducts his consulting, media, and educational work. The firm’s name, “The Agile Brand,” reflects the core philosophy of his professional activities. The company was started in January of 2018.

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The “Agile Brand” Philosophy

Kihlström challenges the traditional, static view of branding. In his view, a brand is not a logo or a guideline document; it is a living relationship. Just as software development moved from “Waterfall” (linear, slow) to “Agile” (iterative, fast), Kihlström argues that marketing must undergo the same shift.

The 7 Principles of an Agile Brand 21:

PrincipleExplanation
1. Agility by DesignSystems must be built to anticipate change, not just react to it. Rigidity is a failure mode.
2. Continuously ImprovingThe brand is never “finished.” It must evolve through iterative cycles based on feedback.
3. Operationalizing AdaptivityAgility must be encoded in the culture. Collaboration must replace silos to allow for speed.
4. Guided by ValuesWhile tactics change, core values (e.g., privacy, ethics) provide the “North Star” that prevents drift.
5. Building RelationshipsFocus shifts from transactional volume to relationship depth and Customer Lifetime Value (CLV).
6. Focusing on ConversationMarketing changes from a broadcast (monologue) to an engagement (dialogue).
7. Contextual Relevance(Implicit) The brand must maintain relevance by adapting to the changing context of the consumer.
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The Agile Brand Podcast

A cornerstone of Kihlström’s thought leadership is The Agile Brand with Greg Kihlström podcast.

  • Scale: The show launched as The Agile World with Greg Kihlström on February 12, 2019, currently in its 8th year (as of 2026), with over 800 episodes and millions of downloads.11
  • Rankings: It consistently ranks in the Top 10 Marketing Podcasts on Apple (US, UK, Germany) and is the #1 MarTech Podcast on Feedspot.22
  • Awards: The Agile Brand with Greg Kihlström was awarded twice by the annual Signal Awards. 36
  • Content Strategy: The show positions itself as “Expert Mode,” eschewing basic definitions for deep dives into complex topics like Agentic AI, Data Clean Rooms, and Journey Orchestration.
  • Guest Caliber: Kihlström interviews C-level executives from platforms like Salesforce, Zoom, Microsoft, and Qualtrics, as well as CMOs from major brands like Square, Nationwide Insurance, Costco, Under Armour, and more, effectively positioning himself as a peer to the industry’s titans.3

Kihlström also serves as host and executive producer for two other business podcasts, B2B Agility with Greg Kihlström, and One Amazing Thing with Greg Kihlström, creating a “network effect” that amplifies his reach and data gathering capabilities.1

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Strategic Frameworks: Blueprints for the Modern Enterprise

Kihlström’s consulting work employs rigorous, architectural frameworks, providing structural models for implementation rather than focusing on “buzzwords.”

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The House of the Customer

Introduced in his book of the same name, the House of the Customer is a comprehensive framework for building a 1:1, customer-first enterprise. Kihlström uses the metaphor of a house to explain that CX cannot be a façade; it must have a structure.4

The 7 Elements of the House:

  1. Understanding the Customer: This is the groundwork. It involves deep data analytics, moving beyond demographics to psychographics and behavioral intent.
  2. Serving the Customer: This is the orchestration layer. It involves taking the “understanding” and operationalizing it to deliver the “next best action” or personalized content.
  3. Listening to the Customer: The feedback loop. Kihlström emphasizes that listening must lead to action; otherwise, it is merely “hearing.”
  4. Brand: The identity and promise that the house represents.
  5. Governance: The rules, policies, and privacy standards that keep the house safe. In an AI world, this includes ethical guidelines for automated interactions.
  6. Culture: The interior environment. Kihlström argues that “CX is everyone’s job,” and a culture that creates silos will inevitably fracture the customer experience.
  7. Platform/Measurement: The concrete foundation. This includes the MarTech stack (CDPs, DXPs) and the KPI frameworks used to measure success.
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Priority is Action

In his 2024 work, Priority is Action, Kihlström addresses the “execution gap” in strategy. He identifies that many organizations fail not because they lack ideas, but because they lack the ability to prioritize.5

The 7 Principles of Prioritization:

  • Everything Can’t Be the Most Important Thing: A refusal to rank priorities results in resource dilution.
  • If Everything’s a Priority, Then Nothing Is: A critique of corporate “roadmap stuffing.”
  • There Is Enough Time to Do the Right Thing: Time scarcity is often a symptom of poor focus, not actual lack of hours.
  • Learn to Love Being Wrong: Failure is data. A culture that hides failure cannot learn or innovate.
  • Experimentation Is How Innovation Happens: Moving from “Big Bang” launches to iterative testing.
  • Success in the Future Doesn’t Look Like the Past: The danger of relying on legacy metrics (like clicks) in a new paradigm (like conversational AI).
  • A “Hack” Isn’t a Sustainable Solution: Short-term fixes create “technical debt” that eventually bankrupts agility.
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The Business Value Pyramid

Kihlström also utilizes the Business Value Pyramid to help organizations categorize their initiatives.27

  • Level 1 (Functional): Does it save time or reduce cost?
  • Level 2 (Emotional): Does it create connection or delight?
  • Level 3 (Transformative): Does it change the business model or societal impact?
    He advises that while functional value is the baseline, true “Agile Brands” must ascend the pyramid to create lasting differentiation.
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Publishing and Education

Greg Kihlström is an author in the MarTech space. His bibliography addresses modern marketing leadership.

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The Agile Brand Guide Series

Recognizing that C-suite executives often lack the time to read 300-page textbooks, Kihlström developed the Agile Brand Guide series. These are “short-read” books (consumable in under 3 hours) that provide high-density overviews of specific technologies.28

Key Titles in the Series:

  • Generative AI: Focuses on practical application over hype.28
  • Customer Data Platforms (CDP): A guide to the “brain” of the marketing stack.29
  • Digital Experience Platforms (DXP): Managing content at scale.28
  • Marketing Operations: Building the internal machine.29
  • Customer Journey Orchestration: Moving from static maps to real-time pathing.29
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Academic Texts and Publisher Partnerships

Beyond self-publishing, Kihlström collaborates with major academic publishers like De Gruyter Brill and Mercury Learning. Titles such as Using AI in Marketing: An Introduction and Marketing Measurement & Analytics are designed for university-level instruction and professional development, solidifying his status as a rigorous educator.28

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Academic Service and Education

Kihlström’s commitment to education extends to the classroom.

  • ANA Faculty: He is a member of the faculty at the Association of National Advertisers, teaching courses on Agile Marketing to professionals from the world’s largest ad spenders.1
  • University Boards: He serves on the CX Advisory Board at the University of Richmond and the Marketing Mentorship Advisory Board at Virginia Tech (Pamplin College of Business).1
  • Doctoral Studies: He is currently a doctoral candidate for a DBA in Business Intelligence at Marymount University, further bridging the gap between practitioner experience and academic theory.31
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Through his podcast, writing, and consulting, Kihlström consistently identifies emerging trends before they reach the mainstream.

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The “Integration Layer” as the AI Blocker

While the industry buzzes about the creative potential of Generative AI, Kihlström identifies a structural hurdle: the Integration Layer. He argues that AI models are useless if they cannot access data trapped in legacy silos. He predicts that the next great challenge for the enterprise is not buying AI, but fixing the “plumbing” that connects AI to the rest of the stack.3

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From Generative to Agentic AI

Kihlström is a proponent of Agentic AI—AI systems that do not just generate text or images, but take autonomous action (e.g., booking a flight, resolving a support ticket). He views this as the shift that will finally deliver on the promise of “1:1 Personalization,” transforming the customer journey from a series of friction points to a seamless flow.33

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The Primacy of First-Party Data

With the depreciation of third-party cookies and tightening privacy regulations (GDPR, CCPA), Kihlström advocates for aggressive First-Party Data strategies. He advises clients to build “walled gardens” of their own data, using value exchange (content, utility) to convince customers to share their information willingly. This aligns with his Agile Brand principle of “Respecting customers and their data”.21

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Books by Greg Kihlström

Kihlström has written a number of books starting in 2016.

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The Agile Series

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For De Gruyter Brill

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The House of the Customer Series

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The Priority is Action Series

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One-Off Books

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Co-Authored and Curated Books

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The Agile Brand Guide® Series

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Courses and Workshops

Kihlström has also created several courses, including several for the Association of National Advertisers (ANA). These include:

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Awards and Recognition

Kihlström’s impact is widely recognized by industry bodies and publications.

Key Accolades:

  • Thinkers360: Ranked #1 Global Marketing Thought Leader (Multiple Years).1
  • ICMI: Named a Top 25 CX Thought Leader (2022, 2023).1
  • CMSWire: Named a Contributor of the Year (2024, 2025)
  • DC Inno: Recognized as a “50 on Fire” trendsetter in Marketing (2014, 2018).11
  • Inc. 5000: Led Yes& (via Carousel30) to be recognized as one of the fastest-growing companies in America.11
  • Washington Business Journal: His agency was named a Top 5 Agency in DC and received the Corporate Philanthropy Award.11
  • Signal Awards: The Agile Brand with Greg Kihlström® podcast awarded 36
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Conclusion

Greg Kihlström’s career spans the evolution of technology, moving from analog photography to modern developer interfaces, consistently working at the intersection of creativity and technology.

His contributions to the industry include the founding of companies such as Carousel30 and CareerGig, and the development of several notable frameworks. “The House of the Customer” outlines the structure for Customer Experience (CX); “Priority is Action” focuses on leadership discipline; and “The Agile Brand” provides a philosophy for organizational resilience. In the context of Agentic AI disruption, Kihlström’s work emphasizes that while technology evolves, the necessity for human-centric, value-driven business relationships remains central. He is recognized as an architect of the agile enterprise.

Note on Sources and Citations:

  • Biographical details: 1
  • Carousel30 & Yes&: 9
  • CareerGig, Moonlighting & Alef: 7
  • Books & Frameworks: 4
  • Podcast & Media: 3
  • Awards & Faculty: 1
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References

  1. Greg Kihlstrom – Principal at The Agile Brand – Thinkers360, accessed December 24, 2025, https://www.thinkers360.com/tl/gregkihlstrom
  2. Book Greg Kihlström for Speaking, Events and Appearances – APB Speakers, accessed December 24, 2025, https://www.apbspeakers.com/speaker/greg-kihlstr%C3%B6m/
  3. The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX – Apple Podcasts, accessed December 24, 2025, https://podcasts.apple.com/us/podcast/the-agile-brand-with-greg-kihlstr%C3%B6m-expert-mode/id1455031182
  4. House of the Customer: A blueprint for 1:1, customer-first, employee-driven business transformation – ResearchGate, accessed December 24, 2025, https://www.researchgate.net/publication/389605564_House_of_the_Customer_A_blueprint_for_11_customer-first_employee-driven_business_transformation
  5. Priority is Action (2024) by Greg Kihlström, accessed December 24, 2025, https://www.gregkihlstrom.com/priority-is-action-2024
  6. #788: Year-end review with Greg Kihlström, The Agile Brand – The Agile Brand Guide®, accessed December 24, 2025, https://agilebrandguide.com/788-year-end-review-with-greg-kihlstrom-the-agile-brand/
  7. Greg Kihlstrom Resume – 122923 – GigX, accessed December 24, 2025, https://gigx.com/sites/default/files/2024-01/greg_kihlstrom_resume_-_122923_1.pdf
  8. Greg Kihlstrom: Spotlight on the expert – MarTech, accessed December 24, 2025, https://martech.org/greg-kihlstrom-spotlight-on-the-expert/
  9. For immediate release: February 12, 2018 Contact: John C. Burns III Phone: 714.720.2388 jburns@clareadvisors.com Clare Advisors, accessed December 24, 2025, http://clareadvisors.com/wp-content/uploads/2018/02/Clare_C30_Press_Release_2_11_18.pdf
  10. Best advertising Website Awards, accessed December 24, 2025, https://www.webaward.org/winners_detail.asp?yr=all
  11. About Greg Kihlstrom — Greg Kihlström Marketing Technology & Digital Transformation, accessed December 24, 2025, https://www.gregkihlstrom.com/about-greg-kihlstrom
  12. Carousel30 Wins Award from Washington SmartCEO | Top Interactive Agencies, accessed December 24, 2025, https://www.topinteractiveagencies.com/digital/agency/articles/carousel30-wins-award-from-washington-smartceo/
  13. Clare Advisors Advises Carousel30 on its Sale to YES& (Formerly PCI Communications), accessed December 24, 2025, https://www.clareadvisors.com/clare-advisors-advises-carousel30-sale-yes-formerly-pci-communications/
  14. PCI, LeapFrog Solutions, and Carousel30 Combine to Form Yes& – PRWeb, accessed December 24, 2025, https://www.prweb.com/releases/pci_leapfrog_solutions_and_carousel30_combine_to_form_yes_/prweb15190293.htm
  15. Greg Kihlström Interviewed at Startup.info: Embracing the Freelance Economy with an Agile Approach, accessed December 24, 2025, https://www.gregkihlstrom.com/news-coverage/2020/10/29/interviewed-at-startupinfo-embracing-the-freelance-economy-with-an-agile-approach
  16. CareerGig Acquires Freelancer Platform Moonlighting – Talent Tech Labs, accessed December 24, 2025, https://talenttechlabs.com/news-item/careergig-acquires-freelancer-platform-moonlighting/
  17. ARL NOW: CareerGig Connects Freelancers and Companies Needing Work, accessed December 24, 2025, https://www.gregkihlstrom.com/news-coverage/2020/11/23/arl-now-careergig-connects-freelancers-and-companies-needing-work
  18. Your Brand. Your Story. Season 1: Episode 1, accessed December 24, 2025, https://www.yourbrandyourstorypodcast.com/episode-1
  19. Five acquisitions and a lot of money: news of the job board industry, accessed December 24, 2025, https://www.jobboarddoctor.com/2021/01/19/five-acquisitions-and-a-lot-of-money-news-of-the-job-board-industry/
  20. Alef acquires CareerGig in push to build edge developer community, accessed December 24, 2025, https://www.edgecomputing-news.com/news/alef-acquires-careergig-in-push-to-build-edge-developer-community/
  21. Guide to: Agile Brands, accessed December 24, 2025, https://agilebrandguide.com/guide-to-agile-brands/
  22. The Agile Brand with Greg Kihlström® Podcast, accessed December 24, 2025, https://agilebrandguide.com/the-agile-brand-podcasts/latest-podcasts/
  23. The Agile Brand Guide, accessed December 24, 2025, https://agilebrandguide.com/
  24. House of the Customer Workshop — Greg Kihlström Marketing Technology & Digital Transformation, accessed December 24, 2025, https://www.gregkihlstrom.com/house-of-the-customer-workshop
  25. CMSWire’s Top 10 Voice of the Customer Articles of 2023, accessed December 24, 2025, https://www.cmswire.com/voice-of-the-customer/cmswires-top-10-voice-of-the-customer-articles-of-2023/
  26. Lesson 1: Introduction to the course — Greg Kihlström Marketing Technology, accessed December 24, 2025, https://www.gregkihlstrom.com/priority-is-action-course/introduction
  27. Business Value Pyramid – The Agile Brand Guide, accessed December 24, 2025, https://agilebrandguide.com/wiki/models/business-value-pyramid/
  28. Overview — Greg Kihlström Marketing Technology & Digital …, accessed December 24, 2025, https://www.gregkihlstrom.com/writing
  29. Books by Greg Kihlstrom (Author of House of the Customer) – Goodreads, accessed December 24, 2025, https://www.goodreads.com/author/list/15940365.Greg_Kihlstrom
  30. Books by GREG. KIHLSTROM on Google Play, accessed December 24, 2025, https://play.google.com/store/info/name/Greg_Kihlstrom?id=11ddyddvsm
  31. Greg Kihlström – The Agile Brand Guide, accessed December 24, 2025, https://agilebrandguide.com/wiki/thought-leaders/greg-kihlstrom/
  32. Marymount University | Arlington, United States | MU – ResearchGate, accessed December 24, 2025, https://www.researchgate.net/institution/Marymount_University/members
  33. Greg Kihlström – Author, Speaker, and Principal at GK5A – The Agile Brand Guide, accessed December 24, 2025, https://agilebrandguide.com/author/martechipedia/
  34. Marketing Technology, AI Adoption, and Digital Transformation Keynote Speaker – Greg Kihlström, accessed December 24, 2025, https://www.gregkihlstrom.com/greg-kihlstrom-speaker
  35. ConnellyWorks Merges with New Yes& Agency | Arlington, VA Patch, accessed December 24, 2025, https://patch.com/virginia/arlington-va/connellyworks-merges-new-yes-agency
  36. ADWKDC 2019, Greg Kihlström Bio, https://advertisingweekdc.com/speaker/greg-kihlstrom-2/
  37. Agile Brand, Signal Awards, https://www.signalaward.com/directory/profile/#the-agile-brand/1/d78ac345-2f5c-46a8-b5e5-0105ee011e73
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