Transmission

Table of Contents

  1. Social Handles and URLs
  2. Services Offered
  3. Brief History
  4. Executive Team
  5. Competitors
  6. References

Transmission is one of the world’s largest independent B2B marketing agencies, providing end-to-end services for enterprise technology, finance, and professional services clients. The agency’s key differentiator is its exclusive focus on complex B2B challenges, combining data-led strategy, creative services, and demand generation at a global scale to build brand and drive revenue.
https://transmissionagency.com/

Social Handles and URLs

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Services Offered

As an agency, Transmission’s key features are its core service pillars designed to support the full B2B marketing lifecycle:

  • Strategy & Planning: Includes market intelligence, audience research, brand positioning, go-to-market strategy, and campaign planning.
  • Creative & Content: Development of brand identity, campaign concepts, content marketing (e.g., whitepapers, eBooks, videos), copywriting, and design.
  • Demand Generation: Execution of multi-channel campaigns, including account-based marketing (ABM), media planning and buying, paid social, SEO, and SEM.
  • Customer Marketing & Advocacy: Services focused on customer retention, loyalty, cross-sell/upsell programs, and building customer advocacy communities.
  • Marketing Technology & Operations: Consulting and implementation services for marketing automation platforms, CRM, data management, and marketing performance analytics.
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Brief History

Transmission was founded in London, UK, in 2013 by Chris Bagnall. The agency experienced rapid growth by focusing exclusively on the needs of large B2B organizations, expanding internationally with offices in North America, Europe, and the Asia-Pacific region. In October 2021, Transmission was acquired by Bain Capital Tech Opportunities to fuel its next phase of growth and global expansion. In 2023, it was announced that Transmission would join with Oliver Wyman’s B2B marketing agency, with both operating under a new global B2B marketing group named April Six.

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Executive Team

  • Chris Bagnall: Founder
  • Ricky Abbott: Chief Executive Officer
  • Alex Fiedler: Chief Operating Officer
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Competitors

Transmission competes with other large B2B marketing agencies and the B2B practices within major advertising holding companies.

  • Gravity Global: A large, independent B2B marketing agency network.
  • Merkle B2B (Dentsu): The B2B-focused division of the Dentsu-owned agency Merkle.
  • The Marketing Practice: A global B2B marketing agency known for ABM and demand generation.
  • Ogilvy: The B2B practice within the global WPP-owned advertising agency.
  • Momentum Worldwide (IPG): An experiential marketing agency with a strong B2B practice.
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References

  1. Transmission Official Website. (2024). Transmission Agency. Retrieved from https://transmissionagency.com/
  2. B2B Marketing. (2023). US Agencies Benchmarking Report 2023: The top 40 B2B marcomms agencies in the US. Retrieved from https://www.b2bmarketing.net/en-gb/resources/us-agencies-benchmarking-report-2023-top-40-b2b-marcomms-agencies-us
  3. Bain Capital. (2021, October 12). Transmission Announces Strategic Investment from Bain Capital Tech Opportunities to Accelerate Global Growth. Retrieved from https://www.baincapital.com/news/transmission-announces-strategic-investment-bain-capital-tech-opportunities-accelerate-global
  4. Transmission. (2023, September 21). Transmission and Oliver Wyman’s B2B marketing agency join forces under new global B2B marketing group named April Six. Retrieved from https://transmissionagency.com/news/transmission-and-oliver-wymans-b2b-marketing-agency-join-forces-under-new-global-b2b-marketing-group-named-april-six/
  5. LinkedIn. (2024). Transmission: About. Retrieved from https://www.linkedin.com/company/transmission-agency/about/
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