HubSpot Marketing Hub is an AI-powered marketing automation and CRM platform that helps organizations attract, engage, and delight customers across the entire customer journey.
https://www.hubspot.com/products/marketing
- X (formerly Twitter): @HubSpot
- LinkedIn: HubSpot company page
- Facebook: HubSpot official page
- Instagram: @hubspot
Key features
- Breeze AI Agents (Customer, Knowledge Base, Prospecting, Content) embedded across the platform to automate support, sales, and content creation.
- Marketing Automation & Journeys – drag-and-drop customer-journey builder with real-time personalization and analytics
- Lookalike Lists that use CRM data and AI to expand audiences for higher-probability leads.
- Multi-Account Management for enterprises running multiple brands or regions from a single hub.
- SEO recommendations, email, social media, chatbots, landing-page builder, and integrated analytics included in the core feature set.
Brief history
HubSpot was founded in 2006 by Dharmesh Shah and Brian Halligan with a focus on inbound marketing. The company went public on the NYSE in 2014 and simultaneously introduced its free CRM, expanding from pure marketing software into a full customer platform. In April 2025, HubSpot announced more than 200 new features—including Breeze AI Agents and new Workspaces—during its Spring Spotlight release, signaling a deeper move toward unified, AI-driven execution across marketing, sales, and service teams.
Executive team (as of June 2025)
- Yamini Rangan – Chief Executive Officer
- Dharmesh Shah – Co-Founder & CTO
- Whitney Sorenson – Chief Technology Officer
- Kate Bueker – Chief Financial Officer
- Erika Fisher – Chief Legal Officer
- Helen Russell – Chief People Officer
- Andy Pitre – EVP, Product
- Kipp Bodnar – Chief Marketing Officer
- David Cohen – Chief Sales Officer
Competitors
| Category | Notable Competitors |
|---|---|
| All-in-one CRM & Marketing | Salesforce, Zoho CRM, EngageBay |
| Marketing Automation | Adobe Marketo Engage, ActiveCampaign |
| Email & SMB Focus | Mailchimp, Brevo (Sendinblue) |
| Sales-centric CRM | Pipedrive, Freshsales |
Reference links
https://zapier.com/blog/hubspot-alternatives/?utm_source=chatgpt.com
https://www.wpbeginner.com/showcase/best-hubspot-alternatives/?utm_source=chatgpt.com
https://www.searchenginejournal.com/hubspot-announces-200-features-at-spring-spotlight-2025/544063