PAN Communications

Table of Contents

  1. Description
  2. Social Handles and URLs
  3. Key Services
  4. Brief History
  5. Executive Team
  6. Competitors
  • Related Articles, News, & Episodes
    1. References

    • Description

    PAN Communications is an integrated marketing and public relations agency that specializes in creating and executing data-driven campaigns for B2B technology and healthcare brands. The firm’s key differentiator is its “integrated” model, which blends traditional PR and media relations with content marketing, digital strategy, and creative services to drive measurable business impact for its clients.

    https://www.pancommunications.com

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    Social Handles and URLs

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    Key Services

    As an agency, PAN Communications provides a suite of services rather than a software platform. Key service offerings include:

    • Public & Media Relations: Core services including strategic media outreach, securing earned media coverage, managing corporate communications, and building brand reputation.
    • Content Marketing: Development of thought leadership content such as white papers, eBooks, blog posts, case studies, and research reports to engage target audiences and support lead generation.
    • Digital & Social Media Marketing: Strategy and execution for paid and organic social media, SEO/SEM, lead nurturing campaigns, and overall digital presence management.
    • Creative Services: A full-service creative team that provides branding, graphic design, video production, web design, and interactive content development.
    • Measurement & Analytics: A dedicated analytics practice that focuses on connecting marketing and PR activities to tangible business outcomes, providing clients with data-backed insights and ROI analysis.
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    Brief History

    PAN Communications was founded in 1995 by Philip A. Nardone Jr. as a traditional public relations firm focused on the emerging technology sector in the Boston area. Over the years, the agency evolved beyond traditional PR to embrace the shift toward digital and content marketing, rebranding as an “integrated marketing and PR” agency. Key milestones include national expansion with offices in San Francisco, New York, Orlando, and an international presence in London. In 2015, PAN acquired Vantage PR, a technology-focused PR firm, to strengthen its West Coast presence and deepen its expertise in enterprise technology. The firm is consistently recognized with industry awards, including being named Technology Agency of the Year by PRovoke Media.

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    Executive Team

    • Philip A. Nardone Jr., Founder & CEO
    • Mark Nardone, Chief Marketing Officer
    • Megan Kessler, Chief Client Officer
    • Darlene Hollywood, Executive Vice President, Client Relations
    • Gary Torpey, Executive Vice President
    • Darlene Doll, Chief Financial Officer
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    Competitors

    PAN Communications competes with other B2B technology and healthcare-focused integrated marketing and PR agencies.

    • Hotwire: A global technology communications consultancy known for its work with innovative and high-growth tech brands.
    • Highwire PR: An independent agency with deep roots in technology and healthcare, offering a similar blend of PR, digital, and content services.
    • Walker Sands: A full-service B2B marketing agency that integrates public relations, demand generation, branding, and creative services, with a strong focus on technology clients.
    • WE Communications: A larger, global integrated communications agency with a significant and long-standing technology practice, known for its work with major brands like Microsoft.
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    References

    1. PAN Communications. (2024). Official Website. Retrieved from https://www.pancommunications.com
    2. PAN Communications. (2024). Our Story. Retrieved from https://www.pancommunications.com/about-us/our-story/
    3. PAN Communications. (2024). Our Leadership Team. Retrieved from https://www.pancommunications.com/about-us/our-leadership-team/
    4. O’Dwyer’s. (2023). Top PR Firms – 2023 Rankings. Retrieved from https://www.odwyerpr.com/pr_firm_rankings/index.htm
    5. Holmes, P. (2020, October 26). North America Agency of the Year Winners 2020. PRovoke Media. Retrieved from https://www.provokemedia.com/ranking-and-data/agencies-of-the-year/2020-agencies-of-the-year/north-america
    6. PRWeek. (2015, November 10). PAN Communications acquires Vantage PR. Retrieved from https://www.prweek.com/article/1372551/pan-communications-acquires-vantage-pr
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