Hightouch is a data and AI platform for marketing and personalization. Find insights, run real-time campaigns, and build AI agents with all your data.
Hightouch syncs data from your warehouse to various SaaS tools, enabling personalized marketing campaigns, automated workflows, and improved customer experiences. It acts as a reverse ETL (extract, transform, load) platform, allowing you to activate your customer data directly from your data warehouse without needing complex pipelines or manual CSV uploads.
Website: https://www.hightouch.com/
Social Handles:
- Twitter: @HightouchIO
- LinkedIn: Hightouch
Key Features:
- Reverse ETL: Syncs data from your warehouse to various marketing and sales tools.
- Data Warehousing Integration: Connects to popular data warehouses like Snowflake, BigQuery, Redshift, Databricks, and Postgres.
- Destination Integrations: Supports a wide range of destinations like Salesforce, Marketo, HubSpot, Facebook Ads, Google Ads, and Braze.
- Data Modeling: Transforms and models data within the warehouse using SQL or dbt.
- Audience Segmentation: Creates and syncs audience segments to different platforms for targeted campaigns.
- Workflow Automation: Automates data synchronization and campaign activation.
- Real-time Data Synchronization: Offers options for near real-time data synchronization to keep your tools updated.
- Security and Compliance: SOC 2 Type II compliant, ensuring data security and privacy.
Brief History:
Hightouch was founded in 2019 by Kashish Gupta and Tejas Manohar. Initially focused on syncing data to CRMs, the platform has expanded to support a broad range of marketing and sales destinations, becoming a leader in the Reverse ETL space. It has raised significant funding from prominent venture capital firms to support its growth and development.
Executive Team:
- Kashish Gupta: Co-Founder & CEO
- Tejas Manohar: Co-Founder & CTO
Competitors:
- Census
- Grouparoo
- Segment Reverse ETL
- Tealium
Reference Links:
- https://www.hightouch.com/blog/the-modern-data-stack-a-buyers-guide/
- https://www.hightouch.com/platform/reverse-etl/
- https://www.hightouch.com/blog/what-is-reverse-etl/
- https://www.linkedin.com/company/hightouch/about/
- https://www.crunchbase.com/organization/hightouch