Infios is a global supply chain software company that provides an integrated suite of applications for warehouse management, transportation management, and order management. The company emerged from the rebrand of Körber Supply Chain Software in 2025 and incorporates the MercuryGate platform into its portfolio.
Infios describes its focus as “Intelligent Supply Chain Execution,” unifying warehousing, transportation, and order management into a modular, connected execution platform. Its software portfolio includes warehouse management systems (WMS), transportation management, order management and commerce engagement, modeling and simulation tools, yard management, labor management, and related capabilities delivered largely as SaaS.
Because Infios is a company and not a performance metric, there is no formula associated with “calculating” Infios.
How it relates to marketing
For marketers, Infios sits in the operational backbone that determines whether customer promises can be met: product availability, delivery dates, shipping options, returns handling, and overall fulfillment reliability. The platform’s WMS, TMS, and OMS capabilities manage inventory, orders, and transportation across warehouses, distribution centers, and carriers, helping organizations maintain accurate stock levels and predictable delivery windows.
This operational data underpins many aspects of marketing and customer experience:
- Offer and promotion viability – Real-time inventory and capacity constraints influence which offers can be safely promoted in which regions and channels.
- Customer promise setting – Delivery dates, shipping options, and service-level commitments visible in ecommerce and CRM systems are driven by the supply chain execution layer.
- Experience and loyalty outcomes – On-time delivery, accurate orders, and efficient returns all shape customer satisfaction, word of mouth, and repeat purchase behavior.
Infios therefore contributes indirectly but materially to marketing performance by making the supply chain more predictable, visible, and adaptable, which in turn supports more credible promises in campaigns and on digital properties.
How to utilize Infios
From a marketing and customer experience perspective, Infios can be utilized in several ways, usually in coordination with supply chain, IT, and ecommerce teams:
- Improve promise accuracy across channels
- Use Infios order management and inventory capabilities to feed real-time availability and delivery estimates into ecommerce platforms, CPQ tools, and customer portals.Infios+1
- Align marketing copy and offer logic with feasible lead times, ship-from-location rules, and regional constraints configured in Infios.
- Support omnichannel and last-mile experiences
- Leverage the platform’s transportation management and final-mile solutions to support services such as click-and-collect, ship-from-store, and flexible delivery slots.Infios+1
- Use order and shipment status events as triggers for proactive notifications, experience journeys, and service outreach.
- Segment and target based on operational realities
- Combine Infios data (e.g., customer regions with high fulfillment reliability or lower cost-to-serve) with marketing data to refine targeting, discounting, and service-level tiers.
- Distinguish high-value segments not only by revenue and margin but also by fulfillment complexity and logistics cost patterns surfaced through Infios.
- Inform product and channel strategy
- Use simulation, modeling, and performance reporting (e.g., throughput, capacity utilization, carrier performance) to understand which product and channel combinations are most sustainable to promote.Infios+1
- Feed these insights into category management, merchandising, and go-to-market planning.
Implementation typically involves integrating Infios with ecommerce platforms, ERPs, CRMs, CDPs, and marketing automation systems so that order, inventory, and shipment data can be used within customer journeys and analytics environments.
Comparison to similar platforms
Infios sits in the supply chain execution layer, which is adjacent to but distinct from core ecommerce, ERP, and martech systems.
| Category / Platform Type | Primary Focus | Primary Users | Typical Marketing Use of Data | Strengths for Marketing Context | Limitations for Marketing Context |
|---|---|---|---|---|---|
| Infios (WMS/TMS/OMS suite) | Supply chain execution (warehouse, transport, order management)Infios+1 | Supply chain, operations, logistics, IT | Inventory availability, delivery dates, fulfillment SLAs, returns | High-fidelity operational data; real-time visibility into fulfillment | Not a campaign or content tool; requires integration into martech |
| Ecommerce platform | Product catalog, cart, checkout, storefront | Ecommerce, digital, merchandising | Product detail pages, pricing, promotions, on-site experience | Direct control of digital experience; rich merchandising capabilities | Often limited view of multi-node fulfillment and transportation |
| ERP system | Financials, procurement, core operations | Finance, operations, IT | High-level supply, demand, and margin data | Single source of truth for financial and product master data | Less granular than WMS/TMS; slower to reflect real-time constraints |
| Marketing automation / MAP | Campaigns, journeys, lead management | Marketing and marketing ops | Triggered campaigns, lifecycle email/SMS, scoring | Strong orchestration across channels | Needs reliable operational events (e.g., order shipped) from systems like Infios |
| CDP / analytics stack | Unified customer and event data, insights | Marketing, data, analytics | Segmentation, modeling, attribution, performance reporting | Cross-channel insight and activation | Requires ingestion of operational data from Infios and others |
In short, Infios is not a martech platform in the narrow sense but an execution system that marketing depends on to ensure that promises made in martech channels can be fulfilled.
Best practices
For organizations using Infios and looking to align it with marketing and CX objectives, several practices are common:
- Tight integration with customer-facing systems
- Ensure Infios order, inventory, and shipment data flows into ecommerce, CRM, customer service, and marketing activation tools using consistent IDs and schemas.
- Maintain clear ownership for data quality across operations and digital teams.
- Shared service-level definitions
- Align definitions of “standard shipping,” “expedited,” “same-day,” and similar terms between Infios configurations and customer-facing language.
- Use the same SLA definitions in marketing offers, service scripts, and Infios routing/optimization rules.
- Operational guardrails for campaign planning
- Involve supply chain teams in campaign and promotion planning to validate capacity constraints and avoid over-promising in regions or periods where the network is constrained.
- Use Infios’ analytics and reports to identify which nodes, carriers, or lanes can support aggressive promotions without degrading service.Infios+1
- Use fulfillment events as journey triggers
- Connect shipment creation, in-transit status, delivery confirmation, and returns events to customer communications and journeys managed in martech tools (e.g., proactive delay notifications, post-delivery NPS surveys).
- After-delivery data can be fed into loyalty and retention programs.
- Governance and change management
- Treat Infios rule changes (e.g., carrier selection, inventory allocation logic) as part of customer experience governance, since they directly impact what customers receive and when.
- Document dependencies so that marketing understands when operational changes could affect messaging.
Future trends
Several broader trends suggest how Infios and similar platforms are likely to evolve and intersect more closely with marketing:
- Increased use of AI and predictive analytics
- Infios highlights the use of data, predictive analytics, and AI-based insights to anticipate challenges and optimize operations.Infios+1 Over time, these capabilities are likely to feed directly into demand forecasting, promotion planning, and dynamic offer logic.
- Closer alignment of supply chain and customer experience
- Vendor messaging already positions supply chains as a competitive advantage and a backbone for improved end-customer experience.Infios+1 Expect more explicit integration between execution metrics (on-time delivery, perfect order rate) and experience metrics (NPS, CSAT, CLV).
- Deeper cloud and ecosystem integrations
- Infios promotes collaboration with hyperscalers such as AWS for its platform delivery and integration.Infios+1 This points to continued growth of APIs, event streams, and reference integrations into ecommerce, ERP, and martech stacks.
- Broader set of stakeholders using supply chain data
- As WMS/TMS/OMS data becomes more accessible, marketing, product, and finance teams are likely to rely more heavily on supply chain execution information when planning offers, new channels, and service levels.
For marketers, the trend is toward treating supply chain execution platforms like Infios as part of the extended customer experience stack rather than as a back-office concern.
Related terms
- Warehouse Management System (WMS)
- Transportation Management System (TMS)
- Order Management System (OMS)
- Supply Chain Execution
- Inventory Optimization
- Ecommerce Fulfillment
- Last-mile Delivery
- Omnichannel Retail
- Supply Chain Visibility
- Customer Experience (CX)