Conversational Marketing

Definition

Conversational marketing is a type of marketing that leverages real-time, one-to-one conversations to engage with customers and build relationships. This approach involves using messaging platforms, chatbots, and other tools to provide customers with personalized, interactive experiences. Conversational marketing is all about meeting customers where they are, whether that’s on social media, your website, or through text messages.

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Benefits of Conversational Marketing for Marketers
Conversational marketing offers many benefits to marketers, including:

  1. Increased Engagement: Conversational marketing allows you to engage with customers in real-time, creating a more meaningful and personalized experience. By providing immediate responses to customer inquiries, businesses can increase engagement and build brand loyalty.
  2. Better Customer Insights: Through conversational marketing, marketers can gain valuable insights into customer preferences and behaviors. This information can then be used to tailor marketing strategies and campaigns to better meet customers’ needs.
  3. Increased Lead Generation: Conversational marketing can help generate leads by allowing customers to ask questions and learn more about products or services in real-time. This can lead to increased sales and revenue for businesses.
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Benefits of Conversational Marketing for Customers

Conversational marketing also benefits customers in numerous ways, including:

  1. Personalized Experience: By using conversational marketing, customers receive personalized, one-to-one interactions with businesses. This helps to build trust and brand loyalty.
  2. Convenience: Conversational marketing allows customers to communicate with businesses in the way they prefer, whether that’s through text message, social media, or other messaging platforms.
  3. Faster Response Times: Conversational marketing allows customers to receive immediate responses to their inquiries, improving their overall customer experience.


Conversational marketing is the future of customer engagement. By leveraging messaging platforms and other tools to provide personalized and real-time experiences, businesses can create more meaningful connections with customers and grow their brands.

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Conversational AI

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Resources

Book: The Agile Brand Guide to Conversational Marketing (2023) by Greg Kihlström

The Agile Brand Guide to Conversational Marketing
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