Director of Fan Engagement at PGA TOUR
As a Director of Fan Engagement – Decision Sciences at PGA TOUR, I leverage my consumer research expertise and project management skills to gather feedback and insights from various stakeholders, including fans, players, and employees. I have over 10 years of experience in applying data-driven marketing and research strategies to support business decisions and optimize outcomes.
I am passionate about enhancing the fan experience and creating value for the PGA TOUR brand and partners. I built and managed the PGA TOUR Fan Council, a research community of over 12,000 fans who help us identify what golf fans want and shape the products and experiences we create. I also lead the implementation of Qualtrics CX and EX solutions throughout the organization to measure and improve customer and employee satisfaction and loyalty. I enjoy working with cross-functional teams and communicating effectively with both technical and non-technical audiences.
Links
Zach Carlson on LinkedIn: https://www.linkedin.com/in/zacharyjcarlson/
PGA TOUR website: https://www.pgatour.com
Podcast Appearances
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Please note that this information was accurate as of May 4, 2026