Martechipedia™ Wiki Archives

Artificial Intelligence

Terms related to artificial intelligence (AI)

Companies, platforms, and people in the MarTech industry

These are high-level concepts for marketing technology.

Types of data related to marketing technology

Definitions of marketing measurements and KPIs

All things Agile Marketing, with a focus on Scrum approaches

Marketing tactics associated with the Marketing Technology areas discussed.

Marketing Technology terms that don't fit in other categories, but are still useful to the discussion.

Marketing technology roles within organizations, and teams they may belong to.