Marketing and Sales Funnel

• Account-Based Marketing (ABM)
• AIDA - Attention/Awareness, Interest, Desire, Action
• Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
• Brand Awareness
• Buyer's Journey
• Configure, Price, Quote (CPQ)
• Emotional Selling Proposition (ESP)
• Features, Advantages, Benefits (FAB)
• Go-To-Market (GTM) Strategy
• Ideal Customer Profile (ICP)
• Marketing Qualified Lead (MQL)
• Minimum Viable Product (MVP)
• Product Market Fit (PMF)
• Sales Qualified Lead (SQL)
• Strengths, Weaknesses, Opportunities & Threats (SWOT)
• Target Audience
• Top of the Funnel (TOFU)
• Total Addressable Market (TAM)
• Unique Selling Proposition (USP)
• Unique Value Proposition (UVP)